Everything sustainable, organic, natural and ecological is becoming more popular everyday with consumers. This may be part of the
reason Barcelona, declaring itself as a “veggie friendly” city, has decided to implement steps to help visitors to find exciting plant-based meal options. There is even talk of a “BCNvegPoint”; an area reserved for vegan and vegetarian businesses. Wow! But why the increase in vegetarians? Is it some kind of new “hipster” trend or is there something more to it?