Katrina Logie interviews Martijn Timmermans, Creative Director at The Red Line Project and Event StoryBoard Canvas (#ESB) at the IBTM world expo. ESB is a practical design and facilitation tool that focuses on creating experiences and a story for your event. It combines existing mapping tools with the Red Line Project’s experience in using creative freedom to design customer journey ecosystems.
People On The Grid with Martijn Timmermans
